https://weblucy.com/help/lejki-marketingowe

A website is usually more elaborate and has a top menu bar. A marketing funnel is also a website but prepared for one specific purpose. Within a funnel, you can, for example, collect sales leads that have downloaded an e-book or do a limited-time promotion for the sale of a specific product from your e-store.

Each funnel consists of steps. The first step is always a landing page, i.e. a page to which a user is directed from an advertising campaign or other marketing activity you are conducting. The second step of the funnel can be, for example, a thank you for downloading an e-book, where, for example, you offer the user to purchase training at a special price. The next step could be to purchase the training.

For each step within the funnel that is a checkout, you can set upsell/downsell, i.e. the ability to buy with one click an additional product/service, to the order just being processed. This option shows up as an additional step connected to the main step with checkout.

Funnels have built-in analytics where you can easily track conversions. For each step within the funnel, you can run A/B tests to choose the better converting variant of a given sub-page within the funnel.

The funnel can run on a completely separate domain. In this case, you build a completely separate customer database, store order register and marketing database for email marketing. You can also connect each funnel under a selected site in your project. In this case, all data collected within the funnel is collected in the main database assigned to the website.

The marketing funnel

1. While in the wizard, from the menu on the left, select "funnel icon"
2. Select one of the existing funnels or create a new one
3. Create or edit the individual steps of a given marketing funnel

Moving the marketing funnel to another site or project

WEBLUCY - moving the marketing funnel